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Profound alternative

A Profound alternative that plugs into what you already use

Profound calls itself “the AI marketing platform”, bringing together “research, planning, creation, and measurement in one platform” [1][2]. Website Auditor does one job: it checks whether ChatGPT, Claude, Gemini and Perplexity recommend your business, and puts the answer where you already work.

Run a free business AI visibility audit to see how ChatGPT, Claude, Gemini and Perplexity describe your business.
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Used to check how you appear in AI tools and local results.

Works inside the tools you already run

No new platform to adopt. Connect the WordPress plugin, the Claude or ChatGPT connector, or the API, and keep the workflow you have.

  • WordPress plugin

    Example

    Tallyrank AI Visibility ✓ Connected

    yourbusiness.com · score 41 · 3 fixes ready

    Tallyrank shows your score, who the assistants named instead of you and which sites they read, inside wp-admin. With Pro it applies the security-header fixes for you.

    Get it on WordPress.org  (opens in a new tab)

  • Claude and ChatGPT MCP server

    Example

    You

    Does ChatGPT recommend us yet?

    Claude

    Not yet. ChatGPT named you in 2 of 10 answers. Top fix: get listed on Yelp.

    Ask how your business is doing from the assistant you already use. The MCP server comes with Pro.

    Connect Claude 

  • Your own dashboards API

    Example GET /api/audit?businessUrl=yourbusiness.com → "score": 41

    Pull scores, competitors and fixes into your own reports with the REST API, 10 automated audits a day on Pro.

    Read the API docs 

One job, not every job

Profound connects to more tools than we do. The difference is how much you take on, and what it takes to get in.

ProfoundWebsite Auditor
What it is Profound calls itself “the AI marketing platform”, bringing together “research, planning, creation, and measurement in one platform” [1][2] One job: whether AI assistants recommend your business, and what to fix
Your content Agents write content and publish it to your CMS after an approval step. The CMS connections are for Enterprise customers [6][7] Never touches your content. You apply the fix files, or let the WordPress plugin apply the security-header fixes
API Enterprise plan only [4] Included with Pro, $49 a month
MCP server Enterprise plan only [5] Included with Pro, $49 a month
WordPress plugin Sends your site’s traffic logs to Profound to count AI-bot visits [9] Shows your score, rivals, the sites the assistants read and your fixes inside wp-admin
Analytics and CDN connectors Google Analytics, Adobe Analytics, Looker, and CDN log connectors such as Cloudflare, Akamai and CloudFront [8] Not offered
How you buy A 7-day trial, then a demo for Enterprise [3] Self-serve at $49 a month. Cancel any time

What it tells you to do next

Every audit ends in things to do. These come with Pro, from the same weekly answers.

  • Get listed where AI looks Pro

    In 490 of the 672 answers in the AI Visibility Index, 25 September 2026 that named a business and cited sources, none of the pages cited was that business’s own. Pro shows which sites the assistants read, where rivals are listed and you aren’t, and links each sign-up page.

    Example

    Yelp Get listed →

    Cited in 6 answers · 2 rivals listed, you’re not

  • What AI says you are Pro

    Each assistant’s description of your business, checked fact by fact against your own website, with what to change when one is wrong.

    Example

    Hours ✗ Wrong

    ChatGPT: “closes at 5pm” · your site: 6pm

  • Know which changes are real Pro

    Every score shows how many answers it rests on, and whether a change since last week is real or within noise.

    Example

    Named in 9 of 40 answers ▲ 3

    Real change since last week

The same audit also checks security, performance, broken links and forms.

How the plans compare

As each vendor publishes it, including where Profound covers more. A dash means the plan doesn’t include it.

Profound · Trial [3]Profound · Enterprise [3] Website Auditor · Pro
Price Free for 7 daysCustom, through a demo $49 a month
Answer engines 3Up to 9 4
ChatGPT ✓Included✓Included ✓Included
Gemini ✓Included✓Included ✓Included
Claude —Not included✓Included ✓Included
Perplexity —Not included✓Included ✓Included
Google AI Overviews ✓Included✓Included — Not tracked yet
Microsoft Copilot —Not included✓Included — Not tracked yet

Who each is for

Profound is the better fit if

  • You want one platform for research, writing, publishing and measurement [2][6]
  • You need Google AI Overviews, Microsoft Copilot, or up to 9 answer engines [3]
  • You want an Enterprise contract with SSO and dedicated support [3]

Website Auditor is the better fit if

  • You already run a CMS, an AI assistant and your own reports, and want AI visibility inside them
  • You want the API, MCP server and WordPress plugin without an Enterprise contract
  • You want to know what to fix next, including the sites AI reads about you

Sources

  1. [1] tryprofound.com, home page  (opens in a new tab) Read 16 Oct 2026
  2. [2] tryprofound.com/careers  (opens in a new tab) Read 16 Oct 2026
  3. [3] tryprofound.com/pricing  (opens in a new tab) Read 16 Oct 2026
  4. [4] Profound docs: REST API authentication  (opens in a new tab) Read 16 Oct 2026
  5. [5] Profound docs: MCP overview  (opens in a new tab) Read 16 Oct 2026
  6. [6] tryprofound.com/features/agents  (opens in a new tab) Read 16 Oct 2026
  7. [7] Profound blog: CMS and Slack integrations, 30 Jan 2026  (opens in a new tab) Read 16 Oct 2026
  8. [8] tryprofound.com/integrations  (opens in a new tab) Read 16 Oct 2026
  9. [9] WordPress.org: Profound Agent Analytics plugin  (opens in a new tab) Read 16 Oct 2026

We re-read every source on this page at least every 120 days; the next re-read is due by 13 Feb 2027. Spotted something out of date? Tell us.

Profound is a trademark of its owner. Website Auditor is not affiliated with or endorsed by Profound.

See which AI assistants name you

ChatGPT, Claude, Gemini and Perplexity, asked the questions your customers ask. Free, with no sign-up.

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