Website AuditorFree AI website audit
Check your AI visibility in ChatGPT, Claude, Gemini and Perplexity
A free AI website audit that puts the questions your customers actually ask to four AI assistants, reads back which businesses they name, and shows you where you stand — alongside the security, performance and broken-link checks, in one report.
Please enter a city to continue. We need it to check how AI tools find your business.
Used to check how you appear in AI tools and local results.
Run a free business AI visibility audit to see how ChatGPT, Claude, Gemini and Perplexity describe your business.
- Sites Audited 1,181
- Businesses Helped 1,167
- Reports Created 3,442
- Industries Supported 93
What is AI visibility?
AI visibility measures how often AI assistants name your business when someone asks a buying-intent question about your category. It depends on whether those assistants can reach your site, read the markup on it, and match you to the right questions — and it is not the same thing as your Google ranking, which is why this tool measures it directly instead of inferring it from SEO signals.
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What we ask
Every audit puts a set of category questions — the kind a customer would actually type — to ChatGPT, Claude, Gemini and Perplexity, then reads back which businesses each assistant named.
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What we report
A per-platform appearance rate, shown against the number of answers we sampled, the competitors named in your place, and the crawler and markup findings that explain the gap.
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What it costs
Nothing. The AI visibility check runs alongside the security, performance, broken-link and form checks in the same free report — no account, no card.
A real change, or noise?
AI assistants don't give the same answer twice, so a score built from a few dozen answers can move by chance. Every score in a report is drawn with its likely range, a 90% Wilson score interval, sized by the independent answers behind it rather than the rows it counts: each keyword of your market is asked once per assistant, and the other phrasings of that keyword share its answer, so an assistant's 8 rows usually rest on 3 answers. When your Pro dashboard measures a score again, we compare the two ranges. If they overlap, the change is marked "within noise" — it could be chance, so don't chase it or celebrate it yet. If they don't, it is marked as a real change.
What's in the audit
What the free AI website audit checks
One scan, two halves: whether AI assistants name your business today, and what on your site decides it.
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AI answers, measured
Your category’s buying questions, put to ChatGPT, Claude, Gemini and Perplexity. You get each assistant’s appearance rate, measured from its real answers.
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Who gets named instead
The competitors each assistant recommends in your place, so you can see who you are up against in AI search.
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The sources AI reads
The pages the assistants cited when they answered, each marked as yours, a competitor’s or a third party’s.
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AI crawler access
Whether your robots.txt lets GPTBot, ClaudeBot, PerplexityBot, Google-Extended and eight other AI crawlers read your site.
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Markup AI can read
Structured data, LocalBusiness schema, your sitemap, meta description and Open Graph tags — the signals that tell an assistant what your business is.
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The rest of your site
Security headers, performance, broken links and forms, checked in the same report.
How it's different
We ask the assistants. We don't guess.
Many AI website audits read your pages and score how “AI-ready” they look. That is a prediction. This audit reads your pages too — then asks the assistants directly, so the score is what they actually said.
A readiness scan
- Reads your pages and markup
- Predicts whether AI could recommend you
- A score with no answers behind it
This audit
- Reads your pages and markup too
- Asks four assistants your customers’ real questions
- Shows how many answers each score rests on, with its likely range
Go further
Pro — $10/month
The audit stays free forever. Pro adds the things you need once you have seen the gap. First 7 days free — payment method required to start; no charge until the trial ends. Cancel any time.
- One-click downloadable fix files tailored to your platform.
- A written 90-day growth plan built from your audit, 5 a day.
- Custom AI visibility queries — ask how the models describe you for any prompt, 10 a day.
- Side-by-side competitor comparison, 10 a day.
- API and MCP server access, 10 automated audits a day.
FAQ
AI website audit questions
What is an AI website audit?
An AI website audit checks how AI assistants like ChatGPT, Claude, Gemini and Perplexity see your business: whether they name you when a customer asks for a recommendation, which competitors they name instead, and what on your site helps or blocks them. This one also runs the usual security, performance and broken-link checks.
Is the AI website audit really free?
Yes. The full audit, AI visibility included, is free with no account and no card. Pro ($10/month) adds fix files, re-measurement and competitor comparison once you have seen the gap.
How do I get an AI search audit for my website?
Enter your website address at the top of this page. The audit identifies your business and city from your homepage, and asks you to confirm them when it isn’t sure. Then select Scan My Site: it asks the assistants, and your report is ready in around a minute.
Which AI assistants does it check?
ChatGPT, Claude, Gemini and Perplexity. Each is asked the same set of category questions, and the report shows a separate appearance rate for each.
What are GEO and AEO, and does this audit cover them?
Generative engine optimization (GEO) and answer engine optimization (AEO) are names for the work of getting a business named in AI-generated answers. This audit measures the result that work is aiming for — whether the assistants name you — and lists the crawler, markup and source findings you can act on.
How is this different from an SEO audit?
An SEO audit asks where you rank among Google’s links. AI assistants answer with a few named businesses instead of ten links, and a page that ranks well can still go unnamed. This audit measures the answers themselves.
How often should I check my AI visibility?
AI answers change as the models and the web change, so one audit is a snapshot. Pro measures your tracked sites again and marks each change as a real change or within noise.
About
About Website Auditor
Customers have started asking AI assistants which business to choose, and rankings and domain authority no longer explain who gets recommended. We built Website Auditor to measure the recommendations directly and show the evidence behind every number — no black-box scores, no sign-up to see your results.
Get your free AI website audit
See how ChatGPT, Claude, Gemini and Perplexity answer for your business — around a minute, no signup.
Scan My Site