Soleil Medical & Beauty Spa: AI visibility

How often four AI assistants named Soleil Medical & Beauty Spa of Portland, OR when asked buying-intent questions about medical spa, against two competitors. Gaps like these put an estimated $1,100–$7,500 a year at stake for a typical US healthcare practice.Measured 2026-08-03 against soleilmedicalspapdx.com, using the method behind the AI Visibility Study.

The cost of not being visible

$1,100–$7,500 / yr

modelled for a typical US healthcare practice

This range prices today's measured AI-referred share — and that share is climbing: consumer use of AI for local business recommendations grew from 6% to 45% in a year (BrightLocal, 2026), and among $150k+ households AI has overtaken Google as the starting point for local searches (Yext, 2026).

Model it for your annual revenue

Estimated using Census averages and AI traffic models, not actual company financials.

Soleil Medical & Beauty Spa 19 / 100 Named in 6 of 32 answers, across four assistants
Aura Aesthetics 47 / 100 Named in 15 of 32 answers, across four assistants
Rivière Med Spa & Lasers 44 / 100 Named in 14 of 32 answers, across four assistants

Key takeaways

Soleil appears in Claude results only (6 appearances), whereas competitors appear across ChatGPT, Gemini, and Claude.
Aura Aesthetics achieves the widest distribution with 8 Gemini appearances, compared to Soleil's zero Gemini visibility.
All three medical spas received complete answer coverage (8 of 8) across all AI systems tested.

How to improve

Soleil Medical & Beauty Spa's visibility score of 19 is substantially behind competitors Aura Aesthetics (47) and Rivière Med Spa & Lasers (44), appearing in fewer than one-fifth of sampled AI assistant responses versus competitors' near-half coverage. While the technical foundation is solid—robots.txt is properly configured, structured data covers essential LocalBusiness and health-beauty schemas, Open Graph and XML sitemap are in place—these elements alone cannot bridge a 28-point gap. AI assistants are naming competitors roughly 2.5 times more frequently, which indicates deeper authority and topical presence in their training data. Closing this visibility gap requires sustained months of work centered on three pillars: first, generating original, authoritative content explicitly addressing med spa services (Botox, injectables, laser treatments, skin rejuvenation), medical-grade skincare, and Portland-specific aesthetic medicine topics that directly match the sampled buying-intent queries; second, actively earning third-party brand mentions through partnerships, local media coverage, professional affiliations, and industry citations that reinforce Soleil as a trusted Portland med spa authority; third, building stronger topical associations across related entities like specific treatments, practitioner expertise, and location relevance that signal comprehensive knowledge-graph potential. Without sustained entity seeding through original content and earned mentions, Soleil will remain invisible to AI retrieval systems regardless of technical optimization.

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