Fahrenheit Marketing: AI visibility

How often four AI assistants named Fahrenheit Marketing of Austin, TX when asked buying-intent questions about digital marketing agencies, against two competitors. Gaps like these put an estimated $1,100–$8,000 a year at stake for a typical US marketing or creative agency. Measured 2026-08-04 against fahrenheitmarketing.com.

The cost of not being visible

$1,100–$8,000 / yr

modelled for a typical US marketing or creative agency

This range prices today's measured AI-referred share — and that share is climbing: consumer use of AI for local business recommendations grew from 6% to 45% in a year (BrightLocal, 2026), and among $150k+ households AI has overtaken Google as the starting point for local searches (Yext, 2026).

Model it for your annual revenue

Estimated using Census averages and AI traffic models, not actual company financials.

Fahrenheit Marketing 16 / 100 Named in 5 of 32 answers, across four assistants
Blackhawk 44 / 100 Named in 14 of 32 answers, across four assistants
Zilker Media 0 / 100 Named in 0 of 32 answers, across four assistants

Key takeaways

Fahrenheit Marketing has 5 Gemini appearances while Blackhawk has 8, indicating a visibility gap in that channel.
Fahrenheit Marketing does not appear in ChatGPT, Claude, or Perplexity results, whereas Blackhawk appears in Claude and Perplexity.
All three agencies show zero ChatGPT appearances, suggesting industry-wide limited visibility in that model's results.

How to improve

Fahrenheit Marketing's technical SEO foundation is sound—robots.txt, XML sitemaps, and schema markup are correctly implemented, which ensures AI crawlers can access and parse the site's content. However, this foundation alone explains only a fraction of the visibility gap. At 16 out of 100, Fahrenheit Marketing appears in roughly one of every six AI assistant responses to local buying-intent queries for digital marketing and SEO services in Austin, while Blackhawk commands nearly three times that visibility at 44 out of 100. Closing this gap requires sustained authority work focused on the specific service lines these queries surface: digital marketing strategy, SEO services, local marketing campaigns, and agency-level expertise in Austin. Fahrenheit Marketing needs to build topical authority through consistent publication of original, high-quality content demonstrating mastery of these service areas, coupled with a deliberate strategy to earn third-party brand mentions—industry publications, local business features, client case studies, partner endorsements—that signal credibility to AI systems. This is a months-long effort. Without a parallel push to increase mention frequency and depth across authoritative sources, technical correctness will not move the needle meaningfully against entrenched competitors.

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