Boucher + Co.: AI visibility

How often four AI assistants named Boucher + Co. of New York, NY when asked buying-intent questions about digital marketing agencies, against two competitors. Gaps like these put an estimated $1,300–$9,500 a year at stake for a typical US marketing or creative agency.Measured 2026-08-03 against boucherco.com, using the method behind the AI Visibility Study.

The cost of not being visible

$1,300–$9,500 / yr

modelled for a typical US marketing or creative agency

This range prices today's measured AI-referred share — and that share is climbing: consumer use of AI for local business recommendations grew from 6% to 45% in a year (BrightLocal, 2026), and among $150k+ households AI has overtaken Google as the starting point for local searches (Yext, 2026).

Model it for your annual revenue

Estimated using Census averages and AI traffic models, not actual company financials.

Boucher + Co. 0 / 100 Named in 0 of 32 answers, across four assistants
SmartSites 9 / 100 Named in 3 of 32 answers, across four assistants
Jives Media 19 / 100 Named in 6 of 32 answers, across four assistants

Key takeaways

The company answers queries consistently across ChatGPT, Claude, Gemini, and Perplexity with zero query failures.
Competitors SmartSites and Jives Media each appear in Claude results, while Boucher + Co. does not receive mentions in any platform's response text.
Crawler accessibility is confirmed at full capacity, indicating no technical barriers to indexing.

How to improve

Boucher + Co. currently has zero visibility across sampled AI assistants, while competitors SmartSites and Jives Media achieve 9 and 19 visibility scores respectively. The technical foundation is sound—robots.txt, XML sitemap, Open Graph tags, and core schema markup are all properly configured. However, these elements alone cannot close a visibility gap of this magnitude. The immediate priority is establishing brand presence through sustained authority work focused on digital marketing services and SEO services in the New York market. This requires a multi-month strategy centered on generating third-party brand mentions through earned media, industry partnerships, and high-quality content that demonstrates expertise in digital marketing agency services, SEO agency services, and local marketing solutions. Simultaneously, Boucher + Co. should expand schema markup to include LocalBusiness-family types, which signal local service authority to AI systems. Without a documented track record of being cited and referenced by authoritative sources in the digital marketing and SEO space, AI assistants have no contextual foundation to recommend the company. Building this authority requires consistent publication of original insights, thought leadership, and case studies that reinforce why Boucher + Co. deserves consideration alongside established competitors in these service categories.

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