Boucher + Co.: AI visibility
How often four AI assistants named Boucher + Co. of New York, NY when asked buying-intent questions about digital marketing agencies, against two competitors. Measured 2026-10-28 against boucherco.com, using the method behind the AI Visibility Study.
How to improve
Boucher + Co. currently has zero visibility in AI-generated answers across high-intent local queries, while competitor SmartSites commands 44 percent visibility—a gap that reflects fundamental structural and authority deficits. While the site's technical foundation is sound (robots.txt permits all AI crawlers, XML sitemap is properly configured, and core schema markup is present), this technical correctness alone cannot close the visibility gap. The immediate priority is to implement LocalBusiness-family schema markup, which will help AI systems correctly map Boucher + Co. as a credible digital marketing and SEO agency operating in New York. However, the core problem is authority: the company has zero brand mentions across AI assistant outputs, indicating that major LLM training datasets contain no citation of Boucher + Co. as a leader in digital marketing, SEO, or marketing services in the New York market. Closing this gap requires a sustained, months-long effort to establish topical authority through original content addressing specific service domains—digital marketing strategy and execution, SEO audit and optimization, paid search management, and local search optimization—while actively building third-party brand mentions through industry partnerships, case study placements, and earned coverage. Without this consistent entity seeding, technical fixes alone will not move the needle.
How we measured
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ChatGPT · not named in this answer
“1. Ninja Promo 2. DiscoverMyBusiness 3. Impression 4. Mediaforce Digital Marketing Agency 5. MacroHype”
Cited: clutch.co · third partyClaude · not named in this answer
“1. Major Tom 2. Tinuiti 3. SmartSites 4. NoGood 5. Wpromote”
Cited: No links citedGemini · not named in this answer
“1. VaynerMedia LLC 2. Tinuiti Inc. 3. Code and Theory LLC 4. NoGood Inc. 5. Blue Fountain Media Inc.”
Cited: busylike.com · third party fabric.so · third party nogood.io · competitor outsourceaccelerator.com · third partyPerplexity · not named in this answer
“1. SmartSites 2. Tinuiti 3. VaynerMedia 4. NoGood 5. Code and Theory”
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ChatGPT · not named in this answer
Asked as “best digital marketing agency in New York, NY”
“1. Ninja Promo 2. DiscoverMyBusiness 3. Impression 4. Mediaforce Digital Marketing Agency 5. MacroHype”
Cited: clutch.co · third partyClaude · not named in this answer
Asked as “best digital marketing agency in New York, NY”
“1. Major Tom 2. Tinuiti 3. SmartSites 4. NoGood 5. Wpromote”
Cited: No links citedGemini · not named in this answer
Asked as “best digital marketing agency in New York, NY”
“1. VaynerMedia LLC 2. Tinuiti Inc. 3. Code and Theory LLC 4. NoGood Inc. 5. Blue Fountain Media Inc.”
Cited: busylike.com · third party fabric.so · third party nogood.io · competitor outsourceaccelerator.com · third partyPerplexity · not named in this answer
Asked as “best digital marketing agency in New York, NY”
“1. SmartSites 2. Tinuiti 3. VaynerMedia 4. NoGood 5. Code and Theory”
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ChatGPT · not named in this answer
Asked as “best digital marketing agency in New York, NY”
“1. Ninja Promo 2. DiscoverMyBusiness 3. Impression 4. Mediaforce Digital Marketing Agency 5. MacroHype”
Cited: clutch.co · third partyClaude · not named in this answer
Asked as “best digital marketing agency in New York, NY”
“1. Major Tom 2. Tinuiti 3. SmartSites 4. NoGood 5. Wpromote”
Cited: No links citedGemini · not named in this answer
Asked as “best digital marketing agency in New York, NY”
“1. VaynerMedia LLC 2. Tinuiti Inc. 3. Code and Theory LLC 4. NoGood Inc. 5. Blue Fountain Media Inc.”
Cited: busylike.com · third party fabric.so · third party nogood.io · competitor outsourceaccelerator.com · third partyPerplexity · not named in this answer
Asked as “best digital marketing agency in New York, NY”
“1. SmartSites 2. Tinuiti 3. VaynerMedia 4. NoGood 5. Code and Theory”
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ChatGPT · not named in this answer
“1. Amsive — n/a 2. SmartSites — n/a 3. Mimvi SEO LLC — n/a 4. 3Q Digital — n/a 5. LAB Digital Creative — n/a”
Cited: No links citedClaude · not named in this answer
“1. Fuel Online 2. SmartSites 3. Mimvi SEO 4. iPullRank 5. Directive”
Cited: No links citedGemini · not named in this answer
“1. iPullRank Inc. 2. Lounge Lizard Worldwide, Inc. 3. AdVenture Media Group, LLC 4. Mimvi SEO LLC 5. Path Interactive Inc.”
Cited: growjo.com · third party ipullrank.com · competitor revenuebase.ai · third party topseos.com · third party mimvi.com · third party webdesignrankings.com · third partyPerplexity · not named in this answer
“1. NEWMEDIA.COM 2. Mimvi SEO LLC 3. SEO Image® 4. Sure Oak 5. Big Drop”
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ChatGPT · not named in this answer
Asked as “best SEO agency in New York, NY”
“1. Amsive — n/a 2. SmartSites — n/a 3. Mimvi SEO LLC — n/a 4. 3Q Digital — n/a 5. LAB Digital Creative — n/a”
Cited: No links citedClaude · not named in this answer
Asked as “best SEO agency in New York, NY”
“1. Fuel Online 2. SmartSites 3. Mimvi SEO 4. iPullRank 5. Directive”
Cited: No links citedGemini · not named in this answer
Asked as “best SEO agency in New York, NY”
“1. iPullRank Inc. 2. Lounge Lizard Worldwide, Inc. 3. AdVenture Media Group, LLC 4. Mimvi SEO LLC 5. Path Interactive Inc.”
Cited: growjo.com · third party ipullrank.com · competitor revenuebase.ai · third party topseos.com · third party mimvi.com · third party webdesignrankings.com · third partyPerplexity · not named in this answer
Asked as “best SEO agency in New York, NY”
“1. NEWMEDIA.COM 2. Mimvi SEO LLC 3. SEO Image® 4. Sure Oak 5. Big Drop”
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ChatGPT · not named in this answer
Asked as “best SEO agency in New York, NY”
“1. Amsive — n/a 2. SmartSites — n/a 3. Mimvi SEO LLC — n/a 4. 3Q Digital — n/a 5. LAB Digital Creative — n/a”
Cited: No links citedClaude · not named in this answer
Asked as “best SEO agency in New York, NY”
“1. Fuel Online 2. SmartSites 3. Mimvi SEO 4. iPullRank 5. Directive”
Cited: No links citedGemini · not named in this answer
Asked as “best SEO agency in New York, NY”
“1. iPullRank Inc. 2. Lounge Lizard Worldwide, Inc. 3. AdVenture Media Group, LLC 4. Mimvi SEO LLC 5. Path Interactive Inc.”
Cited: growjo.com · third party ipullrank.com · competitor revenuebase.ai · third party topseos.com · third party mimvi.com · third party webdesignrankings.com · third partyPerplexity · not named in this answer
Asked as “best SEO agency in New York, NY”
“1. NEWMEDIA.COM 2. Mimvi SEO LLC 3. SEO Image® 4. Sure Oak 5. Big Drop”
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ChatGPT · not named in this answer
“1. SmartSites 2. Starfish Branding and Creative Agency 3. Hotspex Media 4. Ninja Promo 5. Jives Media”
Cited: clutch.co · third partyClaude · not named in this answer
“I'll search for the top marketing agencies in New York, NY. 1. VaynerMedia 2. Ogilvy 3. NoGood 4. Jives Media 5. Searchbloom”
Cited: No links citedGemini · not named in this answer
“1. Ogilvy LLC 2. BBDO Worldwide Inc 3. VaynerMedia LLC 4. Tinuiti Inc 5. NoGood LLC”
Cited: revenuebase.ai · third party fabric.so · third party nogood.io · competitorPerplexity · not named in this answer
“1. VaynerMedia 2. Tinuiti 3. Code and Theory 4. Ai Media Group 5. Huge, Inc.”
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ChatGPT · not named in this answer
Asked as “best marketing agency in New York, NY”
“1. SmartSites 2. Starfish Branding and Creative Agency 3. Hotspex Media 4. Ninja Promo 5. Jives Media”
Cited: clutch.co · third partyClaude · not named in this answer
Asked as “best marketing agency in New York, NY”
“I'll search for the top marketing agencies in New York, NY. 1. VaynerMedia 2. Ogilvy 3. NoGood 4. Jives Media 5. Searchbloom”
Cited: No links citedGemini · not named in this answer
Asked as “best marketing agency in New York, NY”
“1. Ogilvy LLC 2. BBDO Worldwide Inc 3. VaynerMedia LLC 4. Tinuiti Inc 5. NoGood LLC”
Cited: revenuebase.ai · third party fabric.so · third party nogood.io · competitorPerplexity · not named in this answer
Asked as “best marketing agency in New York, NY”
“1. VaynerMedia 2. Tinuiti 3. Code and Theory 4. Ai Media Group 5. Huge, Inc.”
Sources the assistants cited 28 links in 32 answers
- fabric.so third party
- nogood.io competitor
- expertise.com third party
- dirjournal.com third party
- mayple.com third party
- clutch.co third party
- fuelonline.com competitor
- revenuebase.ai third party
- 50pros.com third party
- bluelinks.agency third party
+ 18 more
- busylike.com third party
- growjo.com third party
- ipullrank.com competitor
- itprofiles.com third party
- loopexdigital.com third party
- mimvi.com third party
- ontoplist.com third party
- outerboxdesign.com third party
- outsourceaccelerator.com third party
- smartsites.com competitor
- sortlist.com third party
- topseos.com third party
- webdesignrankings.com third party
- clearlyrated.com third party
- growthmarketingpro.com third party
- growthpartnerindex.com third party
- nationalmarketingawards.com third party
- nitrosend.com third party